Best AI visibility tools in 2026: 10 platforms compared on features, pricing, and real cost

How we ranked these AI visibility tools

You probably can’t tell whether ChatGPT, Perplexity, or Gemini mentions your brand, and a classic rank tracker won’t show you, which is where ai search visibility tools come in. It matters more each year: 44% of US adults say they have used ChatGPT, up from 18% in 2023 (Pew Research Center, June 2026). You can read Yozigo’s longer breakdown in 12 Best AI Visibility Tools in 2026.

According to Wikipedia’s entry on generative engine optimization (2026), the term comes from a 2023 paper by Pranjal Aggarwal and co-authors, later presented at KDD 2024, and there is still no consensus definition across practitioners and vendors.

We scored each tool on five criteria, and checked every price and plan limit on the vendor’s own site on 27 October 2026:

• Multi-engine coverage across ChatGPT, Perplexity, Gemini, Google AI Overviews, AI Mode, Copilot, and Claude, because your buyers don’t all use the same engine.
• Prompt, citation, sentiment, and share-of-voice tracking, which shows you which sources AI cites and how you compare with rivals.
• An action layer. Does the tool help you change your content, or does it only report? Yozigo’s Content Writer, Profound’s Agents, and Peec AI’s Actions are examples of an action layer.
• Total cost, meaning prompt limits, engine add-ons, seats, credits, and multi-brand pricing, not just the entry price.
• Fit. Is it one platform for SEO, GEO, and AEO, or a standalone tracker? And does it suit small teams, agencies, or enterprises?

AI visibility tools compared at a glance

The table below compares all 10 geo tools on engines, pricing, and fit, and each tool name links to its official website. Prices are month-to-month unless marked. To see Yozigo’s tracking in practice, visit where AI mentions you, and where it doesn’t.

1. Yozigo: best overall for tracking and improving AI visibility

Best overall. Yozigo starts at $39/month and covers SEO, GEO, and AEO in one platform, so you don’t need separate aeo tools: AI visibility tracking sits alongside SEO research for keywords, keyword gaps, backlinks, and a site scorecard. The Solo plan tracks 30 prompts daily across ChatGPT, Perplexity, Gemini, and Google AI Overviews, with unlimited seats. Google AI Mode and Microsoft Copilot start on the $149 Momentum plan, and Claude is a paid add-on on any plan (Yozigo pricing, 2026). You get daily tracking of brand mentions, plus competitor benchmarking and trend comparisons across AI search engines.

Most AI visibility tools stop at monitoring. Yozigo adds credits-based AI Employees: a Content Writer, a LinkedIn Writer, and an Outreach Manager. The Content Writer has built-in EEAT and BLUF scoring and checks each draft against the prompt it targets, so what you learn from tracking feeds straight into the content you publish.

Yozigo suits enterprise marketing teams, SaaS companies, brand managers, and SEO, GEO, and digital marketing agencies. Agency plans start at $125/month, and there’s a 14-day free trial with no card.

The limitations: prompts refresh daily, not in real time; Solo’s 30 prompts and four engines suit one brand rather than a portfolio; and for deep keyword and backlink work, Yozigo’s own Semrush comparison says Semrush is still the stronger pick.

2. Profound: best for enterprise AI visibility monitoring

Best for enterprise. Profound is an AI visibility platform built for tracking how brands appear in AI-generated answers, and it now calls itself an AI marketing platform. Its core is monitoring at enterprise scale: Answer Engine Insights tracks up to nine answer engines on Enterprise plans, including ChatGPT, Perplexity, Claude, Copilot, Gemini, Google AI Overviews, AI Mode, and DeepSeek, and Prompt Volumes estimates demand from more than 1.5 billion AI conversations.

It also has an action layer: credit-based Agents and an AI Marketer draft content and publish it to your CMS after an approval step. Profound says it serves more than 1,000 enterprise brands, and it raised a $180M Series D at a $1.8B valuation in September 2026 (Profound newsroom). If you’re weighing the two, see Yozigo’s comparison of Yozigo vs Profound.

Brands get a free 7-day trial with 50 prompts a day on ChatGPT, Gemini, and Google AI Overviews, then move to a custom Enterprise contract. Agencies can self-serve from $99/month plus $399/month per client workspace (Profound pricing).

The trade-off is that there’s no self-serve plan for brands, so expect a sales process, heavier onboarding, and higher spend than a small team needs.

3. Otterly AI: best for small teams that want low-cost prompt tracking

Best value. Otterly AI’s Lite plan costs $29/month for 15 prompts, or $25/month billed annually (Otterly pricing, 2026), which makes it one of the cheapest ways to start. Every plan tracks four engines: ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot.

The Standard plan costs $189/month for 100 prompts, and Premium costs $489/month for 400 prompts ($160 and $422 billed annually). Every plan includes daily tracking and unlimited team members, but Google AI Mode, Gemini, and Claude are paid add-ons: AI Mode and Gemini cost $9, $59, or $149/month each, depending on the plan.

Beyond tracking, Otterly runs GEO and content audits, analyzes which links get cited, and gives ranked recommendations, with API and Looker Studio access from Standard up.

Otterly suits small teams and first-time buyers. The limitations: 15 prompts on Lite is thin, add-on engines raise the real price, and it recommends changes without writing the content for you.

4. Scrunch AI: best for agencies and multi-brand management

Scrunch AI’s Starter plan costs $300/month month-to-month, or $250/month billed annually, for 350 custom prompts and 3 user licenses. Growth costs $500/month ($417 billed annually) for 700 prompts, and Enterprise is custom (Scrunch pricing, 2026). It offers prompt-level monitoring and share-of-voice reporting across up to nine platforms, including ChatGPT, Perplexity, Claude, Gemini, Copilot, Grok, and Meta AI, depending on your plan.

It also includes AXP (Agent Experience Platform), which Scrunch renamed Agent Pages in September 2026. It’s an infrastructure layer at the CDN, with integrations for Akamai, Cloudflare, and Vercel, that serves compressed, structured content to AI retrieval bots while people and search crawlers see your normal site.

For agencies, Scrunch runs an Agency Partner Program with special agency pricing and one workspace for every brand you manage. That makes it a natural fit for teams handling several client brands at once.

The limitation is that its entry price sits well above entry-level trackers, though at 350 prompts it’s among the cheapest per prompt. It makes the most sense for teams with the budget and more than one brand to manage.

5. Peec AI: best for focused prompt and competitor tracking

Peec AI is a dedicated AI search analytics tool for tracking brand visibility and comparing competitors across AI engines. It measures visibility, position, sentiment, and share of voice, and shows which sources and URLs the engines cite, without the weight of a full SEO suite.

Starter costs €85/month in Europe or $95/month elsewhere, for 50 prompts, 3 models of your choice, and 1 country. Pro costs €205 ($245) for 150 prompts, and Advanced costs €425 ($495) for 350; annual billing lowers them to €70, €180, and €360 (Peec AI pricing, October 2026). Every plan includes unlimited users and daily tracking, and each extra model costs more.

It suits marketing teams that want a focused tool for monitoring competitors in ChatGPT, Perplexity, and similar engines. Peec AI has also moved past pure tracking: its Actions feature, redesigned in October 2026, suggests on-page edits and writes content briefs.

The limitation is that only three models are included, so full coverage costs extra, and Actions is newer and lighter than a dedicated content writer.

6. Semrush: best for teams already living in an SEO suite

Semrush’s AI Visibility Toolkit Base plan costs $99/month per domain, whether you pay monthly or annually (Semrush 2026). It tracks 25 custom prompts daily in Prompt Tracking on ChatGPT Search, Google AI Mode, and Gemini, while weekly Brand Performance reports add Perplexity, sentiment, and share of voice. A Prompt Research database of more than 317 million prompts and an AI search site audit come with it, all inside the Semrush ecosystem.

Semrush also sells bundles under Semrush One. The SEO + AI Search Starter plan costs $165.17/month billed annually ($199 month-to-month) and includes 50 daily-tracked AI prompts, 1 domain for AI brand performance, and 5 websites for SEO monitoring. Pro+ costs $248.17/month billed annually ($299 monthly) and tracks 100 prompts. Larger brands can talk to sales about Enterprise AIO.

Semrush suits teams that already use it for classic SEO and want AI tracking alongside it. The limitation is that per-domain pricing adds up quickly for agencies and multi-brand setups: each extra domain costs another $99/month, and 50 more prompts cost $60/month.

7. Ahrefs Brand Radar: best for research on existing AI prompt data

Ahrefs Brand Radar starts at $199/month per index and gives you access to more than 505 million organic prompts from the Ahrefs database (Ahrefs pricing, 2026). An index is one AI platform, and there are six: ChatGPT, Perplexity, Gemini, Copilot, Google AI Overviews, and AI Mode. TechRadar (October 2026) notes that it’s now sold separately from the Ahrefs SEO suite and that full access across all AI indexes costs $699/month, which includes 2,500 custom prompt checks.

Custom prompts are sold as add-on packages: Basic at $50/month for 2,500 checks, Growth at $100/month for 7,000, and Scale at $250/month for 25,000. Claude is available for custom prompts only and uses eight checks per run. HubSpot’s Ahrefs Brand Radar vs. Profound comparison is useful context here.

Brand Radar suits teams that want to research what people already ask AI about their category before they pick prompts to track. The limitation is that it’s research-first: tracking your own prompts is a separately metered add-on, and per-index pricing adds up if you need every engine.

8. AirOps: best for content teams that build AI-ready workflows

AirOps is a content engineering and workflow platform that ties content production to AI search performance. Of the generative engine optimization tools on this list, it leans hardest toward building processes: Workflows, Grids, and Playbooks turn its Insights data into repeatable content creation and refresh work, guided by Brand Kits and Knowledge Bases.

Insights tracks mention rate, share of voice, position, sentiment, and citations: ChatGPT only on Solo, and seven or more answer engines on Pro. AirOps doesn’t publish dollar prices. Plans are sized in monthly tasks: Solo includes 35,000, Pro includes 100,000 with unlimited seats, and Enterprise is custom (AirOps pricing). It also offers an expert services team.

It suits enterprise content, SEO, and AEO teams that want repeatable workflows for producing and refreshing pages.

The limitation is that setting up workflows takes planning, and you’ll need a sales conversation to get a price. Teams that want simple mention tracking first may prefer a lighter AI visibility checker.

9. Writesonic: best for writers who want AI content plus visibility checks

Writesonic is an AI writing platform that has added AI search visibility features, and it now markets itself as an AI search growth engine for GEO and AEO. Self-serve plans start at $99/month, or $79/month billed annually, for 50 prompts and 1 user; Basic costs $249 ($199) and Growth costs $499 ($399) (Writesonic pricing).

Those self-serve plans track ChatGPT, Gemini, and Google AI Overviews. Perplexity, Claude, Copilot, Grok, and AI Mode need an Enterprise plan.

It suits writers and small marketing teams who start from content creation rather than tracking: plans include the AI Article Writer, and Growth adds a trial of the Action Center, which ranks fixes by their likely visibility and citation impact.

The limitation is that the self-serve plans skip Perplexity and Copilot, and sentiment tracking starts on Growth. Check how deep its tracking goes on your plan before you rely on it for share-of-voice reporting.

10. AthenaHQ: best for tracking the widest set of AI models on a self-serve plan

AthenaHQ is a GEO and AEO platform whose Starter plan covers 11 models: ChatGPT, Perplexity, Google AI Overviews, AI Mode, Gemini, Claude, Copilot, Grok, DeepSeek, Meta AI, and Mistral. Beyond tracking citations, sentiment, and share of voice, it adds a content optimization agent, on-page and off-page actions, and a Shopify integration for brands selling through ChatGPT Shopping.

A free Essential plan includes 300 credits on five engines. Starter costs $295/month, or $245/month billed annually, for 3,600 credits a month, where one credit is one AI response; Enterprise is custom (AthenaHQ plans, 2026).

How does it compare with the Semrush AI Visibility Toolkit and Ahrefs Brand Radar? Semrush is the cheapest way in, at $99/month for 25 prompts inside an SEO suite. Ahrefs Brand Radar is research-first, with more than 505 million prompts at $199/month per index. AthenaHQ tracks your own prompts across the most models of the three, but credits cap how many.

The limitation is that there’s no plan between free and $295/month, and credits, not prompts, set your volume: run daily, 3,600 responses a month covers about 10 prompts on all 11 models, or 40 prompts on three.

What AI visibility tools actually cost beyond the list price

Compare the cost per tracked prompt and per engine, not the headline price. Ahrefs (2026) makes this easy to see: one prompt on one platform in one location uses one check, every time it runs.

For example, suppose you track 20 prompts on 4 engines in 1 location, once a day for 30 days. That’s 20 × 4 × 30 = 2,400 checks in this example, which sits just under the 2,500 checks in Ahrefs’ Basic package. Add a second location and it doubles to 4,800.

The table puts each published entry plan on one line, at month-to-month prices checked on 27 October 2026. Price per prompt ignores how many engines each prompt runs on, so read it with the engines column. Ahrefs prices by index and check, Profound and AirOps price by contract, and AthenaHQ by credit, so they aren’t in it. Under the table are the levers that move the real price.

• Prompt limits: Otterly Lite includes 15 prompts, Semrush Base 25, Yozigo Solo 30, and Peec AI Starter 50.
• Engine add-ons: Otterly charges extra for Gemini, AI Mode, and Claude; Peec AI charges for each model past three; Writesonic’s self-serve plans leave out Perplexity.
• Per-domain pricing: Semrush charges per domain, which multiplies across brands.
• Seats: Otterly, Peec AI, and Yozigo include unlimited users; Scrunch Starter includes 3 licenses and Writesonic Starter 1.
• Credits: AthenaHQ counts every AI response, and Profound’s Agents and Yozigo’s AI Employees run on credits.
• Agency scale: Scrunch’s Agency Partner Program and Profound’s $399/month client workspaces are different models from per-domain billing.

What to do with AI visibility data once you have it

Turn each low-visibility prompt into one fix on a specific page, because monitoring alone changes nothing. Google Search Central says AI Overviews and AI Mode need no special optimization: a page only has to be indexed and eligible to appear in Search with a snippet.

For a free cross-check against paid AI visibility tools, use Bing Webmaster Tools’ AI Performance report (Bing’s February 2026 AI Performance announcement). It shows total citations, average cited pages, a sample of grounding queries, and page-level citation activity across Microsoft Copilot, AI-generated summaries in Bing, and select partner integrations, and a June 2026 update added Intents, Topics, Citation Share, and Compare. It reports citations, not clicks.

Google’s helpful content guidance favors people-first content that shows first-hand expertise. Lead each answer with the conclusion (BLUF), cite named sources, and add first-hand detail. A proper AI visibility audit treats EEAT and BLUF as an editing standard, not a shortcut. The loop looks like this:

1. 1Pick a prompt where competitors are named and you aren’t.
2. 2Open the sources the engine cites for it, and note what they say that your page doesn’t.
3. 3Edit the one page that should answer the prompt: lead with the conclusion, cite named sources, and add first-hand detail.
4. 4Republish, make sure the page stays indexed, and re-check the prompt over the next few weeks.

Best GEO agencies and AI search optimization services: when a tool isn’t enough

Hire a GEO agency when nobody on your team has the hours to turn tracking data into page changes every week, and buy a tool when someone does. A tool tells you which prompts you’re missing. An agency does the work that closes the gap: rewriting pages, earning mentions on the sources AI engines cite, and fixing crawl and rendering problems.

Expect more choice, and more noise. The Reuters Institute’s 2026 trends report expects more digital marketing agencies to repurpose their services to include AEO and GEO, alongside new specialist consultancies. Google’s own guide, Do you need an SEO?, now asks whether an agency’s AEO or GEO advice is aligned with Google Search’s official guidance, and warns that no one can guarantee a #1 ranking.

FissionX is one of those agencies: we run GEO alongside SEO, ads, and reputation work, track prompts in Yozigo, and make the page changes ourselves. See how a GEO engagement runs. Whoever you hire, ask these five questions first:

• Which prompts and engines will you track, and how often? You should see the prompt list and the cited URLs, not a single score.
• What will you change, and who does the work? An agency that only sends reports is a tool with a monthly fee.
• Is your advice aligned with official guidance? Google and Bing publish what their AI features need. Bing’s Krishna Madhavan put it plainly: be skeptical of shortcuts (Search Engine Roundtable, November 2025).
• Which tools do you use, and do you have partnerships? You’re entitled to know why a vendor gets recommended.
• What does success look like, and by when? Nobody can promise a citation, but an agency should commit to a measured baseline and a review date.

Which AI visibility tool should you choose?

Match your situation to the criteria:

• You want tracking and content production in one SEO, GEO, and AEO platform: Yozigo, from $39/month.
• You’re an enterprise that wants dedicated monitoring: Profound.
• You’re a small team starting cheaply: Otterly AI. Watch the add-ons.
• You run an agency or several brands: Scrunch AI, or Yozigo if you want tracking and content together.
• You already use an SEO suite: Semrush or Ahrefs Brand Radar.
• You want a focused tracker: Peec AI.
• You build content workflows: AirOps.
• You start from writing: Writesonic.
• You need the widest set of AI models on a self-serve plan: AthenaHQ.
• You’d rather someone else did the work: a GEO agency, vetted with the five questions above.

Final verdict: start with the tool that closes the loop

Yozigo is our top pick among AI visibility tools. It starts at $39/month, covers SEO, GEO, and AEO, and includes a Content Writer with EEAT and BLUF scoring, so visibility data leads to actual page changes. This week, list 20 prompts your buyers ask and check them by hand in ChatGPT, Perplexity, and Gemini.

FAQ