Ads & Campaigns
Paid search and paid social run to a cost per customer, not a click count.
The ad accounts spend every month and nobody can say which campaigns produce customers. Cost per lead creeps up, branded search takes the credit for everything, and the agency report is a list of impressions.
What you get
- Account audit and restructure across Google Ads, Meta and LinkedIn — campaigns mapped to funnel stage and margin
- Conversion tracking rebuilt end to end: offline conversions, enhanced conversions, consent-safe tagging
- Creative and landing-page testing on a fixed cadence, with a written hypothesis for every test
- Budget pacing and bidding managed to cost per acquisition and return on ad spend, not to spend targets
- Paid and organic planned together, so you stop paying for clicks you already win for free
What we report
Measurements we can defend, reported against the baseline we take in week one.
- Cost per acquisition and return on ad spend by campaign
- Pipeline and revenue attributed to paid, reconciled with the CRM
- Share of spend on branded versus non-branded demand
- Test velocity — experiments shipped, and what each one taught us
Find out what is holding the site back
We will run a first-pass review of your domain — crawl, indexation, Core Web Vitals and how the AI assistants describe you — and walk you through what we found. No obligation, and you keep the findings either way.